Understand what someone's day feels like. Then earn the interruption.
I have only ever cared about one thing: whether people do something differently afterwards. Not whether they finished the module. Whether they changed what they do when they get back to the ward, the desk or the shift.
My journey
Passionate about learning that actually sticks.
Hi, I'm Mags. If there is one thing I have learned in this field, it is that technology never sits still. Blink, and there is a new tool, a new trend, or, let's be honest, another system update nobody asked for.
When I first started in eLearning it was all slide decks wrapped in SCORM which, if you have not met it, is basically PowerPoint with a fancier name. Nearly two decades on, we have AI, interactive content and gamification. One thing has not changed at all: if the learning is not engaging and memorable, people still click Next, Next, Next until it is over. We have all done it.
My journey began in the NHS, where I brought in a new learning management system and designed mandatory training that fit around a clinical day, so staff spent less time in a training room in front of PowerPoint and more time with patients. The lesson that has shaped everything since came from watching training fail: people completing a module and forgetting it by the following Monday. It really clicked when I sat with a consultant who had fifteen minutes between patients and a forty-minute module in front of him. That is not a learning design problem. It is an empathy problem. You have to understand what someone's day actually feels like before you design something worth interrupting it for.
Then life threw me a plot twist. I became a mum. Suddenly I had a completely new kind of learner in front of me, one who was not afraid to challenge the teacher and would absolutely not sit through anything boring. That led to a career change as a childminder, where I learned very quickly that real learning runs on play, curiosity and engagement. And snacks. A lot of snacks.
My four best reasons for believing learning has to earn attention, never assume it.
Four children and about ten years later, I knew it was time to come back to digital learning, where my learners sit a little more still but switch off just as fast when something is dull.
Now I combine LMS management, instructional design and learning UX to build training people actually want to take, not just click through to reach the certificate. At CIPS I design for more than 90,000 procurement professionals, I build to WCAG 2.2 AA as standard so nobody is shut out, and I treat AI as a genuine force multiplier while I stay accountable for whether the learning works.
If you care about making learning better, and a little less painful, I would love to talk. Just do not ask me to sit through another dull compliance course. Learning that changes behaviour, not just tick boxes, is still the only measure that matters.
What sets my work apart
Empathy, rigour and AI fluency, in one designer.
Regulated-sector depth
Years of work where getting it wrong has consequences: NHS clinical governance under the GMC and CQC, Ofsted-registered and safeguarding contexts, Ofqual-regulated qualifications, regulated social care, and a chartered professional body. High standards are the normal setting, not the exception.
Accessibility as standard
WCAG 2.2 AA, UDL and SEND adaptations built in from the first storyboard, not bolted on at the end. If a learner cannot access it, it does not work, however good it looks.
AI with the judgement intact
Custom Claude skills and automation that make production faster while I stay accountable for accuracy, learning design and quality. The tool does the lifting. I own the call.
Career
Experience
Apr 2025 – present
Instructional Designer
CIPS, Chartered Institute of Procurement & Supply. End-to-end curriculum development and blended learning for qualifications and apprenticeship programmes serving a global membership.
May 2024 – Apr 2025
Digital Learning Coordinator
CIPS. Developed and optimised the digital learning portfolio; improved UX, accessibility and LMS content architecture in D2L Brightspace and Cornerstone.
Oct 2022 – Apr 2024
Learning & Development Trainer
Home Instead. Designed and delivered CQC-aligned workforce development across a national adult social care franchise.
2010 – 2013
eLearning & LMS roles
CNWL and Hertfordshire Community NHS Trusts. Scripted and built clinical and corporate eLearning; ran LMS administration and compliance reporting for CQC audit.
Toolkit
Skills & tools
Design & methodology
Audience personas
TNA
Backward design
Action mapping
ADDIE
SAM
Bloom's Taxonomy
Kirkpatrick
Andragogy
UDL
Scenario & branching
Blended learning
Assessment design
Authoring & build
Storyline 360
Rise 360
Captivate
Camtasia
Synthesia
Photoshop
Illustrator
Canva
HTML5
SCORM 1.2/2004
xAPI
AI & automation
Claude custom skills
Agentic workflows
SCORM localisation pipelines
AI-assisted storyboarding
Prompt engineering
Platforms & accessibility
D2L Brightspace
Cornerstone
Moodle
Blackboard
TalentLMS
WCAG 2.2 AA
UDL
SEND adaptations
Learning analytics
Credentials
Qualifications & development
Professional Diploma in Digital Learning Design, Digital Learning Institute (graduating December 2026).
Learning Experience Design, Shapers, 2025.
Certificate in eLearning Design, The Training Foundation.
BA (Hons) International Relations & Political Science, University of the Free State.
Languages
Multilingual design
Fluency that supports multilingual delivery and content localisation across markets.