I design learning worth interrupting a professional's day for: accessible, outcome-first, and built faster with AI, without losing the human judgement that makes it work. I care about the craft. I care about the outcome even more.
Currently Instructional Designer at CIPS, designing for more than 90,000 procurement professionals. Six years across the NHS, regulated care and a chartered professional body. See how I work →
Every brief starts with the same question: what does this person's day actually feel like? Get that right and the design almost writes itself. Get it wrong and no amount of polish will save it.
I start with personas and a real training needs analysis, and the decisions people actually get wrong on the job. So you are not funding content people ignore: every objective maps to something that matters at work.
Branching scenarios in Storyline 360 and Rise 360, visual assets in Synthesia and Canva, built to WCAG 2.2 AA. Nobody in the cohort is shut out, and nothing fails an accessibility audit.
Completion tells you someone reached the end, nothing more. I use Kirkpatrick and learning analytics to show what people do differently on the job, report it in the language of the business, and say honestly when something needs another pass.
Localising a course used to mean rebuilding it from scratch, one language at a time. I built a workflow in Claude that does the heavy lifting and keeps me in charge of the parts that matter.
The pipeline reads an existing module and does the mechanical work; I keep the accuracy, the tone and the sign-off. Weeks of manual re-authoring, down to hours, with the judgement still firmly human. That is the whole idea: let AI carry the load, and never let it make the call.
Two projects, chosen to show how I think, not just what I ship: the problem, the decisions and the trade-offs, and what changed as a result.
New carers arrive with wildly different digital confidence. I designed an induction that meets CQC without leaving the least confident learner behind.
Read case studyAn AI workflow that takes localisation from weeks to hours, with a designer signing off every module before it ships.
Read case studyMags is a true expert in digital learning design, always ensuring that learning experiences are engaging, accessible, and impactful. Her ability to think from both a user experience and instructional design perspective makes her an invaluable asset to any learning team. She is creative, driven, and always willing to go the extra mile to deliver high-quality content.
Jessica BeecroftDigital Learning Consultant · managed Mags directly
AI has changed how fast good learning can be built. It has not changed who is accountable for whether it works. I use it as a genuine force multiplier for production and ideation, and I keep a designer in the loop for every decision that carries a consequence.
“AI accelerates the production. A designer owns the learning science and signs off the quality.”
More on this: my governance-first approach to AI in learning, and why AI should support, not replace, the designer.
This site is a selection of what I do. If you would like to see more, or talk through any of it, I would be glad to hear from you.